A successful business needs a strong customer base. Be it small or large, a strong customer base is a key factor behind a successful business. To build a strong customer base, customer satisfaction is also similarly important. It has been found that small business owners often forget to focus on their old customer base while building a new one.

If a small business provides good customer satisfaction, then the business will grow for sure, bringing in some new referrals too. To build a strong customer base, business firms can take the help of best CRM for small business which is widely available online. Here are some of the apps a which small business firms can rely on:

1. Olark

To cope with today’s customer needs, small business firms need a fast and instant method to respond. The quicker the response is, the more satisfied the customer is. Olark is free to live chat software which enables business firms to answer customer queries more promptly. It is one of the best CRM software for small business as one employee can easily handle multiple questions with the help of Olark software.

2. Hively

This customer relationship management software is one-of-its-kind. It allows customers to give their opinions directly about the products and interactions with company staff. It also helps companies to keep a close check on their employee’s performance.

3. Insightly

Insightly is another big name in the customer relationship management category. This software is widely used by several companies all over the world. With Insightly, business firms can easily track their customer data and interactions all at one place. It also allows business firms to keep a track of customer’s previous purchase from the company. Insightly generally comes with a free plan, which can generate more than two thousand customer records instantly.

4. Hootsuite

It is a kind of software which allows business firms to keep track of their social media platforms along with customer interaction. Small business firms can share, post, and interact with customers all at one place. This gives a better platform to small business firms to get customer feedback about their products and also give an update of anything new, which customers will surely love.

5. Other business apps

Apart from customer relationship management software, there is business scheduling software which acts as a great tool in customer satisfaction for small business. Some of them are SimplyBook.me, Bitrix24, Acuity Scheduling, Upkeep, Findmyshift, and many more. The main purpose of such software is to organize work, schedule reports, and calendar events with the staffs to run the business smoothly.