With the increasing popularity of Facebook worldwide, it has now become one of the most used tool for promoting a business. People from all genres are making good use of this platform to reach out to customers. However, many beginners ask: how can engage with my Facebook page to make money?
Using business intelligence tools are a great start to building a successful page on Facebook, but in order to do so, one needs certain planning and tips for doing business on Facebook:
1. Create a business profile
Firstly, create a business profile page instead of a personal one. It has been found that people creating personal page often miss out opportunities, which are special built-in features for a business page which makes it much more engaging.
2. Use your brand
Secondly, add a profile picture which can be easily recognized. You can either put any logo representing brands or you can also put up your own image. The main motto behind this is to get found by people and appear in other search options on Facebook.
3. Relevant images
Thirdly, add a cover photo which is relevant to your business. For example, if your business offers internet services, then your page cover photo must represent that. It will help your page to attract more traffic.
4. Action!
Fourthly, add a button feature to your business page, like a call to action button so that customers can easily get in touch with you. If you are the best internet service provider in the locality, this action button can generate business for you.
5. Provide details
Fill in your details in the “About” section. Not only your contact details, but also specific business details stating your mission, a brief description of your business, company information, etc.
6. Keep active
Keeping your Facebook page engaging means keeping it active by posting photos and videos on a regular basis related to your business. The best way to do it is to maintain a schedule of your posts and to do it on a regular basis. You can upload videos on a daily, weekly or monthly basis. As much you put up content regularly, more chances of viewers coming to your page.
7. Utilize Facebook tools
Make good use of additional tools offered on your Facebook business page to interact with more people. You can choose your own audience from a different category like location, educational status, interests, age, and much more.